Rebirth of Banking &
Afrofuturistic Fashion

Design Velocity: Copywriters Edition is a precision-driven challenge designed for the thinkers behind the words; the copywriters who make brands speak, move, and convert. Whether you're a junior with punchy instincts or a senior wordsmith with a vault of concepts, this is your space to flex. Craft bold, culturally-relevant copy that speaks to visuals before they exist, then watch your words come to life. The winning copy will be used to brief the Design and Illustrative Design categories in the following months, making your writing the creative spark for the rest of the campaign.

This is where words go first. Before the visuals. Before the pitch decks. Before the world sees the campaign. This year’s brief challenges you to distill speed, style, and strategy into a sharp piece of copy that leads design, not lags behind it.

The theme is "Rebirth of Banking + Afrofuturistic Fashion." Your job is to give it a voice. Write the kind of copy that makes art directors, designers and illustrative designers pause, nod, and say, “We can build from this.”

NO AI COPY IS ALLOWED.

It’s more than headlines and slogans, it’s the voice of the brand, the strategy between the visuals, and the bridge between attention and action. This challenge celebrates the creative minds that don’t just write, they build messaging systems.

Your Task:

• Clarity: Does your copy make the complex feel simple?
• Concept: Is there an original, fresh angle or insight?
• Cadence: How well does it sound, read, and land?
• Visual Suggestion: Does your copy make the complex feel simple?
• Clarity: Can this copy spark a visual campaign or art direction?

You may submit up to 2 versions:

• Version 1: For the Graphic Design brief
• Version 2: For the Illustrative Design brief

Only one version may be chosen as the official winner, but both will be evaluated.
Did we mention NO AI COPY IS ALLOWED? No really, your copy risks evaporating into the ether.

• Great visuals start with great thinking.
• Copywriters are often the first spark in a campaign’s journey.
• This category sets the tone for every visual that follows, your words are the blueprint.