Rebirth of Banking

Design with Impact. Win with Ideas.

Design Velocity: Graphic Design Edition is a precision-driven challenge built for the creatives who translate strategy into sight, the graphic designers who make brands look, move, and resonate. Whether you’re a junior with a fresh eye or a senior designer with a vault of concepts, this is your arena to flex. Create bold, culturally-relevant visuals that not only capture attention but define the tone of a campaign. The winning design will set the stage for Illustrative Design in the following months, making your work the creative spark for what follows.

This is where visuals go first. Before the campaigns roll out. Before the decks are pitched. Before the world sees the brand.
This year’s brief challenges you to distill speed, style, and strategy into a striking design direction that leads the campaign, not follows it.

The theme is “Rebirth of Banking” Your job is to give it a face, a texture, a mood. Design something that makes art directors, strategists, and illustrative designers pause, nod, and say, “We can build from this.”

NO TEMPLATE DESIGN IS ALLOWED.
NO AI GENERATED VISUALS ARE ALLOWED.

Why it matters

• Clarity: Does your DESIGN make the complex feel simple?
• Concept: Is there an original, fresh angle or design insight?
• Cadence: How well does the visual rhythm flow across touchpoints?
• Spark: Can this copy spark a visual campaign or art direction?

• Did we mention NO TEMPLATE DESIGN IS ALLOWED. Your work must be as original as your fingerprint.

• Junior & senior graphic designers
• Visual communicators & brand designers
• Advertising and design students
• Freelancers hungry to shape campaigns from the ground up
• Students